Conceptualization & Experimentation
Thinking outside the box meant getting out of the office. As we walked around the property, we searched for objects that sparked ideas. We collected wood, twigs, berries, bark, and evergreen branches and approached the card design with the essence of play and experimentation.
The found objects were put together, layered, and moved in a variety of arrangements until we created a pleasing layout to use as the basis for the design.